Work
NARS: Make Up Your Mind
A social extension of the book created by NARS Founder and Creative Director François Nars, makeupyourmind.com invites everyone to become a “NARSissist”.
Brought to us by creative partner Ceft & Company, we created a custom Facebook application which allows “NARSissists” to post photos, share looks, invite friends, “like” and be “liked”. The more “likes” you get, the closer you are to winning the grand prize: a trip to New York City for you and a friend with backstage access to New York Fashion Week, as well as special-edition NARS gift sets created exclusively for the launch of Makeup Your Mind: Express Yourself.
Go ahead, give it a try. May the ultimate NARSissist win!
